UGC Creator & Creative Strategist

Ashley Kay

Beauty · Wellness · Lifestyle · Apps

Content that converts. Creative that scales.

Work with me
@ashleywxlfe @ashleywxlfe @wolfe.ugc @wolfe.ugc
ashleykay.ugc@gmail.com

Selected partners

What I do

Not just videos

I create performance-driven UGC for lifestyle, wellness, SaaS, pet, and travel brands running paid social.

  • Strong hooks
  • Conversion-focused CTAs
  • A/B test packages
  • Fast turnaround

Built for brands that take creative seriously.

Meta ad case studies

Creative backed by data

Case 01 · Women's Golf Apparel · Meta ad

“Nobody talks about how annoying it is to golf without pockets.”

Hook variation test for women's golf apparel. Three frustration-based, problem-aware hooks tested against generic lifestyle messaging. The winner took the majority of ad spend and drove the strongest click-through and purchase behaviour, with 27,121 impressions and 18,772 reach behind the campaign.

4.89% CTR
56% 3-Sec View Rate
1.39 ROAS
24 Website Purchases

Specific pain-point hooks significantly outperformed broader lifestyle hooks, and drove the strongest click-through and purchase behaviour.

Case 02 · Men's Grooming · Meta ad

“I’ve dated guys who don’t wash their hair.”

Native-feeling Meta creative built to blend into organic content while lifting click-through. Recreated and iterated on the brand's historically top-performing ad: conversational delivery, emotional relatability, native social storytelling. Outperformed account average CTR on roughly $800 of ad spend.

7.89% Conversion Rate
1.36% CTR
$43.64 CPA
45 Purchases

The highest-performing creative felt the least like an advertisement. Conversational delivery, emotional relatability, and native social storytelling significantly improved click-through and conversion.

Portfolio

Featured work

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Organic
Specialty coffee
Paid
Beauty
Organic
Wellness
Paid
Function Health
Organic
Golf apparel
Paid
Feminine care
Organic
Fitness
Paid
Travel
Organic
Clean haircare
Paid
Men's grooming
Organic
Wahl · grooming
Paid
Women's health

Testimonials

What brands say

If you're looking for somebody who will take the time to understand your business, Ashley is your creator. She researched our website, social media, and our product, prepared a proposal that made sense for our business, and delivered high-quality videos that exceeded our expectations. You can enter into a business relationship with her knowing your money is well spent and your brand image is protected and enhanced.
Link's Golf Shack
Ashley is a brilliant content creator who smashed the campaign out of the park. An absolute pleasure to work with, and I hope to do more content together in the future.
NoSho
Extremely fast turnaround with a high level of care and creative execution. Clear thought, editing, and intentional storytelling that aligned with the campaign's tone. A strong contributor compared to peers in this round.
Hell Yea Plots
Super patient, professional, creative, and all-around amazing. Can't say enough great things.
Anomaly Beverages
We've been very happy with your content - it's a 10/10 in our books. We're definitely hoping to keep working with you.
Function Health
Super easy to work with. Content is amazing!
Brik Sleep Gummies
Amazing to work with! Very responsive, and the video quality is great. Would work with her again!
Dryello
Responsive and did a great job. Great quality, and she understood and promoted the brand really well.
Waypoint Travels
Great video quality, and followed our prompt perfectly for our product.
Scentral Zone
The content is amazing. Recommended!
AMBCI
The creator felt honest and authentic, was very easy to work with, and delivered a great video. Highly recommended!
BibleSocks

Reach & audience

By the numbers

A strong, U.S.-based adult audience across lifestyle, wellness, beauty, and travel, with meaningful organic reach beyond the follower base.

Instagram · 90 day window

240K+ Views
32K+ Accounts Reached
+202% Audience Growth
35.8% Non-Follower Reach
91.6% U.S. Audience
25–44 Majority Age

TikTok · organic

300K+ Organic Views
2K+ Shares
76.5% For You Page Traffic
15.2% Search Discovery
97.6% U.S. Audience
66% Female Audience

Predominantly U.S., 25–44, female-leaning, purchase-ready audience.

Get in touch

Let's work together

Tell me about your brand and what you're looking for.

Send inquiry

Or write directly to ashleykay.ugc@gmail.com.